Pink Sugar Hair is Waterford's alternative space for luxury hair — founded by Jodie McGrath, a multi award-winning colour specialist and bridal stylist. We approach every appointment as an editorial commission: considered, intentional, and a little bit fashion.



We believe hair is the most personal accessory a woman owns. Our approach is collaborative, generous with time, and always driven by what makes you feel most yourself — never a template.
From soft lived-in balayage to full editorial transformations and bespoke bridal styling, every service is delivered with the precision and care of a couture atelier.
A team of multi award-winning artists obsessing over light, tone and texture.
Advanced colour education and a tonal eye honed for editorial finish.
Trial-led bridal styling for the modern, fashion-forward wedding day.
Beauty Works premium hair, fitted and blended for weightless wear.