About the House

A studio built on colour, craft & confidence.

Pink Sugar Hair is Waterford's alternative space for luxury hair — founded by Jodie McGrath, a multi award-winning colour specialist and bridal stylist. We approach every appointment as an editorial commission: considered, intentional, and a little bit fashion.

Salon interior
Stylist at work
Balayage texture
Philosophy

Hair as fashion.

We believe hair is the most personal accessory a woman owns. Our approach is collaborative, generous with time, and always driven by what makes you feel most yourself — never a template.

From soft lived-in balayage to full editorial transformations and bespoke bridal styling, every service is delivered with the precision and care of a couture atelier.

What we do best
01

Award-Winning Stylists

A team of multi award-winning artists obsessing over light, tone and texture.

02

Luxury Colour Specialists

Advanced colour education and a tonal eye honed for editorial finish.

03

Bridal Hair Experts

Trial-led bridal styling for the modern, fashion-forward wedding day.

04

Premium Extension Services

Beauty Works premium hair, fitted and blended for weightless wear.

Come visit the studio.